adi logo.jpg

client:
adidas
project:
writing for paid social, email, and SEO footers
agency:
internal
messaging direction:
adidas north america brand design team


the black friday and cyber monday holiday campaign pages saw a 66% increase in traffic year-over-year, with no SEO footer copy in 2017 and my SEO footer copy in place for the 2018 holiday season.

my “green shoes” SEO footer copy helped propel adidas north america to victory in a friendly head-to-head competition with adidas europe. the category was arbitrary but the results were undeniable. both markets saw increases in traffic to these “green shoes” pages over other pages, and the copy i created for north america outperformed the copy created by the adidas global headquarters team in germany… just saying.