bare is a watersport adventure gear brand focused on wet and dry diving suits. when huish outdoors brought bare into their house of brands, i created messaging guides including manifesto-style brand stories for their other primary brands—liquivision, zeagle, and stahlsac. i worked with the internal marketing team to establish a voice for the bare brand that is unique to its personality while aligning with the overall huish outdoors family. i then worked with the team to create complete campaign messaging for a new, more intuitive website, and several new products as they were released. 

bare website // fall 2016
the new website is elegant, informative, and intuitive. it won a communicator award for excellence in marketing & communications. get the full experience here.

limited edition wetsuit // spring 2016 // product launch
for the 2016 limited edition wetsuit launch, i created core messaging—including the campaign tagline "depart from ordinary," which speaks to the product's versatility in performance and unique aesthetic—then executed the messaging across multiple platforms including a product launch microsite, in-store banners and posters, print and digital banner ads, and sales one-sheeters.  full microsite >

evoke wetsuit // spring 2016 // product launch
similar to the limited edition project, i created core messaging for the evoke wetsuit product launch and executed it across the product launch microsite, in-store banners and posters, print and digital banner ads, and emails.  full microsite > 

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