campaign concepts
occasionally i'm brought in just to help concept a high-level campaign, whether it's for a new business pitch, a brand launch, or an existing client looking to refresh their messaging. here's a collection of one-off concepts and big-idea campaigns i've come up with over the years.


Enroll Oregon // Grady Britton // winter 17
this is a mockup of an out of home campaign for Oregon's annual enrollment effort. the concept celebrates the natural beauty of the state, as well as the active outdoor community that makes up most of the target audience, with a cheeky wink to the sometimes-not-so-safe pastimes they get up to.

Duckworth Boats // FISH Marketing // spring 17
along with a website refresh, Duckworth needed a campaign line that was inclusive to all income levels, yet exclusive enough to feel worth paying the sticker price to become part of a distinguished group.

Grovemade // Studio Paradise // spring 14
during a rebrand for our friends at Grovemade, we decided they needed a brand-positive campaign line that highlighted their meticulous by-hand process. we also wanted to give a nod to the team's snidely cathartic internal maxim, "making things is hard." (more about this on my Grovemade project page.)

PECI // Alder Agency & Co. // winter 17
this energy-saving campaign was to be deployed through schools, so it needed a name with a kid-friendly feel that was also inviting, positive, and aspirational, to get kids excited about telling their parents, and get parents excited about participating. 

Travel Portland // Grady Britton // summer 17
meeting planner specific campaign that needed to speak to the can-do attitude of the mp audience, and dovetail with the higher-level "You Can, In Portland" campaign that Travel Portland had recently launched with Wieden+Kennedy.

Columbia Helicopters // Alder Agency // fall 16
Columbia is a rare breed in that they don't just fly the most technical, challenging, and often dangerous helicopter missions in the world, they're also an industry leader of helicopter maintenance, repair, and overhaul (MRO). The company's voice is confident but not boastful, while their expertise is deep and expansive. I concepted this campaign line to communicate exactly that.