client:
cdk global
project:
b2b, b2c, and internal brand launch campaign
agency:
smith
creative direction:
mason west, ted hoot
in 2010, adp dealer services acquired cobalt digital marketing. in 2014 the two spun off to become cdk global. smith was tasked with launching this new brand to the world, and i was brought on to write for the campaign. our team included one other writer, several designers, and two creative directors. i wrote for website content, brochures, print ads, static and animated digital ads, 60-second preroll scripts, posters, internal and external emails, newsletter blurbs, and so on. we also created everything from branded polo shirts to coffee mugs for the internal brand launch party. below are a few samples of the work we did.
print ads
i wrote several print ads for the campaign, leveraging the established tone and voice, giving nod to the former company name, and focusing the message on the positive move forward, and the power of working together.
Never stop
We never stop innovating. We're committed to delivering better answers; faster. Anticipating how the entire business world is changing. Leading the way in technological advances. Evolving with the times to better serve our customers. Innovation is just one of the ways we're driving forward, one of our 5 Brand Pillars. And as long as our dealerships want better solutions, we'll never stop.
Join us as we drive the industry faster forward.
We don't do done
ADP Dealer Services is now CDK Global.
This name change is a symbol of our unified commitment to provide our clients the most seamless and comprehensive services in the world. As long as our dealers keep identifying needs, our job is never done.
Join us as we drive the industry faster forward.
magazine belly band for heavy equipment sector
messaging is consistent but not identical to print ad messaging, as the two will likely be featured in the same magazines.
animated banner ad
drives traffic to the brand launch microsite.
Never stop
We are driving the
auto industry faster forward
See what drives us
