B2B, B2C, and internal brand launch campaign
contract for SMITH
Mason West, Ted Hoot
In 2010, ADP Dealer Services acquired Cobalt Digital Marketing. And in 2014 the two spun off to become CDK Global. SMITH Agency was tasked with launching this new brand to the world, and I was brought on to write for the campaign. Over the course of the project, our team included one other writer, several designers, and two creative directors. I wrote for website content, brochures, print ads, static and animated digital ads, :60 preroll scripts, posters, internal and external emails, newsletter blurbs, and so on. Below are just a few samples of the work we did.