client:
Columbia Sportswear (Columbia, Mountain Hardware, SOREL)
project:
campaign and product messaging
agency:
freelance for in-house marketing team
messaging direction:
Alyssa Todd, Annie Regnier, Melinda Ball

I work on an ongoing basis with the internal marketing teams at Columbia to create headlines, subheadlines, campaign messaging and product detail messaging, to be used in email marketing, point of purchase signage, product hangtags, web detail pages, print catalogs, and more.


Columbia Sportswear // fall 2015
Here I wrote a campaign story and product messaging for a 30th anniversary capsule collection of the iconic Bugaboo jacket, created in collaboration with KITH of New York. The copy is featured in a 6-panel crash fold brochure, product hangtags, and additional collateral.

Columbia_kith_comp.png

SOREL // fall 2015, spring 2016
I've written several pieces of campaign and product messaging for SOREL, including a three-piece email series introducing the winter 2015 line, and romance copy for over 200 new items for fall 2016.


Mountain Hardware // fall 2015
I wrote point of purchase messaging for Mountain Hardwear's OutDry Waterproof backpack.