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brand messaging for website
fine design
strategy lead:
emily buchholtz

the team at fine design took on branding for this startup by founder elena roadhouse and invited me to join the effort. eleusis is an at-home subscription service for healthful homecare products—but it’s a lot more than that. elena’s vision for creating holistic wellness products and a community of support puts her at a unique nexus of expert advice, mindful products, convenient service, and community curation. i wrote all of the website copy with special attention to developing bold headlines for each page including the overarching brand tagline, “your best life starts at home.”

it was a pleasure to collaborate on the project. i’m excited to see how the company and its website evolve over time.