open enrollment ad campaign
Oregon Department of Consumer and Business Services needed to educate new and returning enrollees about the resources available for, and deadlines for enrolling in, healthcare for 2016. We executed a complete campaign—from digital ads, to radio, to lawn signs. The voice of the campaign is straightforward and informational, yet human and benevolent.
:15 Facebook Videos
My favorite element was this series of Facebook video ads. They feature narration, music, and sound effects, but are designed to be consumable while muted as well—since newsfeed ads typically auto-play without sound. I worked with Jeff to concept the idea, visual style, and execution, then developed the scripts and on-screen text.
family status qualification
Sample Digital Ads
A few of the literally hundreds of pieces we created for the campaign.