client:
FLIR
project:
FLIR One product launch microsite
agency:
R/West
art direction:
Sarah Murray

FLIR One brings military-grade heat sensory technology to the public, built into a protective iPhone case. I concepted and wrote headlines, sub-headlines, and page copy for the launch microsite. The subject matter is a little technical, but the messaging is straightforward, to convey the ease and convenience of use. The tone is informative and factual but plain-spoken, resonating with our target audience.