client: grovemade project: branding, marketing, and content creation agency: freelance
branding // spring 2014
i worked with the agency department nyc to give grovemade a manifesto, establish a new tone of voice, and execute that voice throughout their web presence and physical collateral. in process, i was asked to write a campaign line for use as a hashtag and possibly more. made the hard way communicates grovemade's dedication to premium materials and meticulous by-hand process. it’s become an overarching brand line, appearing on their website, social media platforms, thank you cards, point of sale signage, and packaging.
grovemade journal // spring 2016 i spent a morning with my friends at grovemade, talking about what makes their culture so special. i transcribed about four hours of audio and wove it into a single narrative. they did a great job of visually representing this piece, and i'm super happy with how it turned out. you can see it here, but i highly recommend you check it out on their site—it reads way better.
