client:
BARE Sports
project:
brand tone of voice and campaign messaging
agency:
freelance
messaging direction:
Peter Faulk

BARE is a watersport adventure gear brand focused on wet and dry diving suits. I worked with the internal marketing team to establish a tone of voice for the brand that is unique to its personality and target market, while maintaining a cohesion with the overall brand family, Huish Outdoors. I then worked with the team to create complete campaign messaging for a new, more intuitive website, and several new products as they were released. 


BARE Website // fall 2016
the new website is elegant, informative, and intuitive. it won a Communicator Award for excellence in marketing & communications. get the full experience here.


Limited Edition Wetsuit // spring 2016 // product launch
For the 2016 Limited Edition Wetsuit launch, I created core messaging—including the campaign tagline "Depart From Ordinary," which speaks to the product's versatility in performance, as well as its unique aesthetic—then executed the messaging across multiple platforms, including a product launch microsite, instore banners and posters, print and digital banner ads, and sales one-sheeters.  full microsite >

landing page of Limited Edition microsite

landing page of Limited Edition microsite

Marquee slider and product tile on Bare Sports landing page


Evoke Wetsuit // spring 2016 // product launch
Similar to the Limited Edition project, I created core messaging for the Evoke Wetsuit product launch, and executed that messaging across multiple platforms including product launch microsite, instore banners and posters, print and digital banner ads, and emails.  full microsite > 

landing page of Evoke microsite

landing page of Evoke microsite

marquee slider and product tile on Bare Sports landing page