client:
Intel
project:
B2B messaging for Small Business App Portfolio
agency:
Liquid
art direction:
Scott Donnel

The purpose of this campaign was to inform retailers, resellers, and consumers on what the Small Business App Portfolio program is, the benefits it offers them, and how to get involved.


I wrote these five head/subhead combos. The client chose one and kept the other four for future messaging.


The messages were used in internal sales and marketing presentation tools as well as web banners and consumer-facing print.