client: lo3 energy project: concepting and writing for branding, marketing, advertising agency: alder & co. project lead: melanie adamson
lo3 energy is a renewable energy technologies company based in brooklyn with satellite offices in portland and australia. combining leading-edge renewable energy and microgrid technologies with the decentralized ledger of blockchain, they’re creating localized peer-to-peer energy trading marketplaces known as transactive grids. i worked with the internal marketing team to create everything from campaign lines to web copy to social media ads—i even copy editing some technical whitepapers—communicating the advanced subject matter to a broader audience of potential investors and customers of lo3 and its co-branded innovations including exergy, brooklyn microgrid, and latrobe valley microgrid.