client:
lo3 energy
project:
concepting and writing for branding, marketing, advertising
agency:
alder & co.
project lead:
melanie adamson


lo3 energy is a renewable energy technologies company based in brooklyn with satellite offices in portland and australia. combining leading-edge renewable energy and microgrid technologies with the decentralized ledger of blockchain, they’re creating localized peer-to-peer energy trading marketplaces known as transactive grids. i worked with the internal marketing team to create everything from campaign lines to web copy to social media ads—i even copy editing some technical whitepapers—communicating the advanced subject matter to a broader audience of potential investors and customers of lo3 and its co-branded innovations including exergybrooklyn microgrid, and latrobe valley microgrid.

lo3 energy manifesto

lo3 energy landing page with campaign line

exergy video ad

exergy landing page with campaign line

latrobe valley microgrid landing page with campaign line

latrobe valley microgrid landing page with campaign line

brooklyn microgrid landing page with campaign line