manifestos — thomas e. mccracken | freelance copywriter

manifestos

a manifesto is a rallying cry, a declaration of intention, spirit, passion, and values, and an introduction to the origin story of a brand, all rolled into one. some manifestos speak only to internal audiences, some are created to resonate with the consumer. i like to believe that a really strong manifesto can do both.

here's a collection of pieces i've written that fall within the broad definition of manifesto—from abstract and flighty anthems to literal and informational brand stories.

**disney advertising sales & partnerships //** summer 19

Open Account Podcast // Umpqua Bank // spring 2017 — **open account podcast** // **umpqua bank** // spring 17

Goat Blocks urban development project // SET Creative  // fall 2016 — **goat blocks** **urban development project //** **set creative** // fall 16

Stahlsac Aquatics Luggage // spring 2016 — **stahlsac** **aquatics luggage //** spring 16

Escape by Reef // SET Creative // winter 2015 — **escape by reef** // **set creative** // winter 15

LO3 Energy // Alder Agency & Co. // spring 18 — **lo3 energy** // **alder agency & co.** // spring 18

Zeagle SCUBA Systems // summer 2016 — **zeagle** **scuba systems //** summer 16

Liquivision Diving Computers // spring 2016 — **liquivision** **diving computers //** spring 16

**nike (internal team) //** **set creative** // summer 15

Otto Lee Fashion Line // spring 2014 — **otto lee** **fashion line //** spring 14