Otto Lee Fashion Line
writing for brand launch
art direction:
Christy Zilka

Otto Lee is a fashion line by Portland designer Meagan Van Eaton. Her vision is for a sustainable clothing industry that runs on ethically sourced and consciously produced materials. Her mission is to create clothing with intent. Christy and I created an entire branding system for her, including logo, colors, website url, and—of course—brand voice, including manifesto, mission statement, and tagline.

digital experience
represented on desktop and mobile

Stationary System
Branded stationary and envelopes, and a clothing hang-tag with wordmark, tagline, and contact info on front and mission statement on back, doubles as a business card.