client:
otto lee cloth co.
project:
writing for brand launch
agency:
freelance
art direction:
christy zilka

otto lee is an evolving concept by portland-based textiles designer meagan van eaton. her vision is of a sustainable clothing industry that runs on ethically sourced and consciously produced materials. her mission is to create clothing with intent. christy and i developed a full brand system for otto lee, including logo, colors, website url, and—of course—brand voice, including manifesto, mission statement, and tagline.


 

business card
doubles as business card and hangtag, with wordmark, tagline, and contact info on front, and brand story on reverse.

digital experience
represented on desktop and mobile