brand manifesto // set creative // winter 15 i worked with set to help them launch the escape sub-brand. while reef is young-spirited and playful, escape is even more so. they needed a highly conceptual manifesto to set the tone for that distinction. this is what i delivered, with plenty of input from the strategy and design leads.
writing for digital // liquid agency // winter 13 liquid did a reskin of the reef website, including site maintenance and error pages. i was the writer on this portion of the project, working with a senior designers to create several concepts. messaging is consistent with the brand’s tone and voice, and a little more fun than a default error message.
