client:
Rove Goods
project:
brand and product messaging
agency:
freelance for Flint
messaging direction:
self directed

Rove Goods is a lifestyle wellness products for people who travel constantly but also value an active lifestyle. I worked with the founders of the company to establish and execute a tone of voice, including website copy and marketing and advertising materials. We developed a tone that's aspirational and upbeat, to resonate with the fitness enthusiast audience, yet communicates a premium quality, to build perceived value and justify the pricepoint of the products.


Homepage (vertical scroll)


How We Roll page


Roller 01 product page