Salt & Straw
monthly featured flavor descriptions
messaging direction:
Tyler Malek & Meghan Hastie

Working with the Salt & Straw team, I created flavor description messaging for up to 5 Portland-specific and 5 Los Angeles-specific flavors each month. The copy appeared on the shop's website, as well as printed menus in locations across Portland and LA. 

We worked to establish a balance of lighthearted yet informative. The messaging is not so much about the flavor's specific ingredients, but rather about describing the experience of eating it. It's campy. It's whimsical. It's fun. And it should be. It's ice cream.

January 2016

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December 2015

November 2015

October 2015

September 2015