Sierra Designs
hangtag copy for spring '15 products
Sasquatch Agency
art direction:
Ben Jenkins

I worked with Sasquatch to create hangtag messaging for the spring 2015 line of products. Each of the 50 or so items featured a primary front-of-tag headline, secondary interior headline and body copy, and a tertiary back-of-tag headline. The tone is smart, light-hearted, and a little dry, and the layout creates a great discoverability cadence that offers lots of room to develop lines.