client:
Sigma Photo
project:
ongoing camping messaging
agency:
Blue Collar Agency
art direction:
April Donavan

I worked with Blue Collar Agency to create a series of engaging, brand-supporting head/subhead combos, as well as several light pieces of product messaging, to be featured on campaign landing pages and within Sigma North America's homepage scrolling marquee. The copy works to launch new products, and to tout seasonal promotions, photography contests, sponsored content, etc.