client:
umpqua bank
project:
marketing, content, seo
creative direction:
kylie emers
marketing // spring 17 > summer 18
i acted as the resident copywriter for umpqua bank for several months while they worked to fill the roll full-time, and continued to work with them in an ongoing supplemental role long after. from internal emails to in-store posters, direct mailers, blogpost content, and reflective bike decals, these are just a few samples of the work we created.
^ front // back >
^ front // back >
content // spring 17 > fall 18
i acted as a contributing writer for the umpqua bank blog, incorporating keywords in titles, subtitles, previews, intros, and body copy, as well as including links to supporting articles to improve seo.
