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client:
wildfang
project:
product copy for amazon pages
agency:
cartLlogic
messaging direction:
self directed


wildfang is a female founded and women run clothier based in portland, ore. the brand has a bold, disruptive, female-positive voice, describing themselves as "modern-day, female robin hoods ... liberating menswear one bowtie at a time." i was brought in by their partner agency cart logic to create copy for their amazon product pages. the copy needs to be informative and conversational, while also being seo clever and keyword rich, and of course every word has to embody the bold personality of the brand. referencing keyword data provided by cart logic, i've create product titles and bulleted benefits lists, as well as backend description copy, that help make these items more searchable, without being overly wordy or blatantly pandering to search engine logic. the client has reported a dramatic increase in traffic and conversion on product pages that feature my copy.