wildfang is a women-founded-and-operated clothier with a bold, disruptive voice, self-identifying as "modern-day female robin hoods, liberating menswear one bowtie at a time." referencing keyword data from cart logic, i created product titles and bulleted lists—as well as backend description copy—to maximize discoverability without blatantly pandering to search engine algorithms or burdening readers with those annoyingly long amazon product names. and of course, every word had to embody the bold personality of the brand. the client reported dramatic increases in traffic and conversion on product pages featuring my copy.