each year, youtube creates an annual impact report with the research and analysis assistance of oxford economics (oe). the report is disseminated to key opinion formers like government officials and policy makers. it’s designed to illustrate all the ways that youtube provides value to stakeholders, creators, and viewers. in 2021, i worked with felix to create the us 2020 reports: a 2-page executive summary and the complete 40-page impact report, both made up of statistics, quotes, and “creator spotlight” case studies—which i wrote from an exhaustive repository of raw content. the project was such a success that youtube asked us to take on more responsibility the following year, so in 2022 we started from square one. we developed copy framework guidelines and copy templates from scratch, educating future writers and designers in other countries or regions around the world on how to create a localized version of these reports. that included adding provisions for latin & latin-like languages, dense & tall languages, and concise & non-concise languages. in addition, i once again developed copy for the us 2-page executive summary and complete impact report.
visit the annual impact report microsite here
view and download the 2020 2-pager pdf here
view and download the 2020 complete impact report pdf here
us 2020 2-page executive summary
front
back
us 2020 complete impact report
front cover
intro page
impacts overview page
economic impact overview page
statistics page
creator spotlight page