thomas e. mccracken - bare

new book, same great face.

thomas e. mccracken

client | bare sports

project | concepting and writing brand messaging, voice guidelines, and campaigns

agency | freelance, in-house

direction | peter faulk, brand director

timeframe | winter 15 > summer 16

bare is a family of brands focused on wet and dry diving. i created voice and messaging guides for each—bare, liquivision, zeagle, and stahlsac (including manifesto-style brand origin stories)—refreshed their web content for a new, more intuitive site style, and created several new-product campaigns as they were released.

let's connect. together we'll discover what great storytelling could do for you.

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