new book, same great face.
bob's red mill is the nation's leading miller of diverse whole grain foods, producing over 400 natural, certified organic, and gluten free products—from pancake mix to herbs and spices. grady britton does a lot of work for the brand, and they brought me in on several projects to concept campaigns, create ads, write scripts, and more.
heritage radio network sponsorship & sponsor content podcast
for bob's sponsorship of heritage radio network, i wrote preroll ads and paid social content driving to a campaign landing page. the sponsorship was so successful that we went on to create an eight-part podcast miniseries, which i titled "fresh pickings," looking into some of the whole grain foods that bob's produces. i wrote script outlines, preroll, paid social, and messaging for that campaign page as well.
new product pitch kits
bob's is constantly growing their line of products as tastes change, food allergens are identified, and more dietary choices become mainstream. before they can get new products into the hands of shoppers, they have to sell them to their retail partners. they've enlisted grady britton to create engaging and compelling presentations on why these products will bring customers into stores. i worked directly with art director mike procter to concept and create the story and messaging for the entire unboxing experience on a few of these products.
let's connect. together we'll discover what great storytelling could do for you.