in 2010, adp dealer services acquired cobalt digital marketing. in 2014 the two spun off to become cdk global. smith was tasked with launching this new brand to the world, and i was brought on to write for the campaign. our team included one other writer, several designers, and two creative directors. i wrote for website content, brochures, print ads, static and animated digital ads, 60-second preroll scripts, posters, internal and external emails, newsletter blurbs, and so on. we also created everything from branded polo shirts to coffee mugs for the internal brand launch party. below are a few samples of the work.