new book, same great face.
i worked with the internal marketing teams across columbia's family of brands to create campaign headlines & messaging and product detail copy to be used in email marketing, point of purchase signage, product hangtags, web pages, print catalogs, and more.
columbia sportswear | fall 2015
i wrote a campaign story and product messaging for a 30th anniversary capsule collection of the iconic bugaboo jacket, created in collaboration with kith of new york. the copy was featured in a six-panel crash fold brochure, product hangtags, and additional collateral.
mountain hardwear | fall 2015
point of purchase messaging for mountain hardwear's outdry waterproof backpack.
sorel | fall 2015, spring 2016
i wrote several pieces of campaign and product messaging for sorel, including a three-piece email series introducing the winter 2015 line, and romance copy for more than 200 new items for fall 2016.
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