thomas e. mccracken

new book, same great face.

client | dakine

project | campaign messaging, signature series storytelling, and email and web copy

agency | in-house, freelance

direction | madeline eastman, product manager

timeframe | summer 16 > spring 18

at dakine's headquarters in hood river, oregon, i partnered with product line managers to get to know the gear, then worked with marketing & e-comm to create campaign messaging, email and web copy, and storytelling around refining and focusing the brand tone of voice along the way.

let's connect. together we'll discover what great storytelling could do for you.

Page updated

Google Sites

Report abuse