the team at fine design took on branding for this startup by founder elena roadhouse and invited me to join the effort. eleusis is a subscription service for healthful homecare products—but it’s a lot more than that. elena’s vision for creating holistic wellness products and a community of support puts her at a unique nexus of expert advice, mindful products, convenient service, and community curation.

i  concepted the brand line, “your best life starts at home,” which is still in use today, and wrote all of the web copy with special attention to developing bold headlines for each page.