i worked with the agency department nyc to give grovemade a manifesto, establish a new tone of voice, and execute that voice throughout their web presence and physical collateral. in process, i was asked to write a campaign line for use as a hashtag and possibly more. made the hard way communicates grovemade's dedication to premium materials and meticulous by-hand process. it’s become an overarching brand line, appearing on their website, social media platforms, thank you cards, point of sale signage, and packaging.