new book, same great face.
the local business community had come to assume that the occ was a "big box" event center that couldn't accommodate a small-scale event. but the truth is quite the contrary and they asked us to communicate that.
i worked with art director jeff dooley to develop several concepts that could engage local businesses on a personal level, and show them there's a lot about the occ they might not know.
i came up with the "where it all comes together" puzzle, and the "go cart" (playing off of the iconic occ spires, and their recently-redesigned logo). the concepts were presented to the client along with others. all were very well received.
ultimately the client chose the puzzle. the occ is "where it all comes together," because of their location in the center of the city and because they pride themselves on being an all-inclusive event planning team—they're the ones that make it all come together.
we brought in an illustrator to create original artwork, and i did my best to inject wit and personality into each fact-based four-inch square. included with the puzzle was an insert with more occ information and a primer message for a tasting event that i dubbed the "chef's plate social."
we went on to create a follow-up postcard, featuring a reprint of the puzzle and an official invitation to the chef's plate social. we also created a custom box and shipping label. the client was thrilled with the outcome, even changing the parameters of the project to make it an evergreen piece to leverage for future initiatives.
let's connect. together we'll discover what great storytelling could do for you.