working with the salt & straw team, i created flavor names and description messaging for up to five portland-specific and five los angeles-specific flavors each month. the copy appeared on the shop's website, as well as printed menus in locations across pdx and la. 

the messaging is not so much about specific ingredients, but the tasting experience. it's campy. it's whimsical. it's fun. and it should be—it's ice cream.