thomas e. mccracken

new book, same great face.

client | shed rain

project | branding, advertising, marketing, and content creation

agency | in-house for the shed rain family of brands

direction | shannon lafferty, director of ecomm & digital marketing

timeframe | summer 24 > present

shed rain is a leading designer, engineer, and producer of umbrellas and rainwear—pioneering the industry since 1947. while the business has grown its portfolio of products and sub-brands, they've never had a dedicated copywriter. i was brought in to clearly define the brand voice, clean up messaging across brands and mediums, build copy toolkits and libraries, and write original copy for web, email, social, print collateral, point of purchase signage, product names/details/hangtags, etc.

let's connect. together we'll discover what great storytelling could do for you.

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