new book, same great face.

thomas e. mccracken

branding & marketing

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advertising & campaigns

branding & marketing •

shed rainsummer 24 > presentbranding, advertising, marketing, and content creation

adidassummer 18 > spring 20writing for seo content, web, email, paid social, and app

parker studiosummer 15 > summer 24 (gig-based)brand identity and copy for web, email, social, and print

sparkloft mediaspring 20 > winter 20social, web, print, and vsl

alder & co.summer 15 > spring 24 (gig-based)branding, advertising, marketing, and content creation for clean-energy tech brands

summer 16 > spring 18campaign messaging, signature series storytelling, and email and web copy

press release cafefall 2018concepting & creation of brand name and identity

the north facewinter 2020concepting and writing for product launch campaign

eleusis wellness

spring 2018brand tagline concepting, brand voice development, and web copy

umpqua bankspring 17 > summer 18concepting and writing brand and campaign messaging

bob's red millspring 16 > spring 17podcast scripts, preroll ads, campaign landing page, new product pitch kits, and more

gerber gearfall 15 > summer 18concepting and writing branded content for promotional campaigns and blog

oregon convention centerwinter 15 > spring 16concepting and writing for b2b engagement campaign

verizon wirelessspring 2016campaign concepting and proof-of-concept creation

bare sportswinter 15 > summer 16concepting and writing brand messaging, voice guidelines, and campaigns

grovemade
spring 14 & spring 16
campaign concepting, web copy, blog content

oregon lands at workfall 15 > winter 15research and writing for case study series

cover oregonsummer 2015concepting and writing for 2016 open enrollment campaign

intel small bizspring 2014writing headline and subhead combos for b2b campaign

cdk globalsummer 14 > winter 14concepting and writing b2b, b2c, and internal messaging for brand launch

baby jenssummer 2014concepting (the creative kind) and writing; helping a friend announce fatherhood

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