google // fall 21 > summer 22
writing for web, email, app, and digital ads
youtube // spring 21 & 22
writing annual impact report copy for web and print
finnegans brew co. // spring 20
i helped my younger brother name a beer. minnesota united football club (nicknamed “the loons”) has several support groups. as one of their most dedicated, true north elite holds watch parties for every away match at a local brewery called finnegans. the groups decided to create a collab beer to celebrate the partnership, and alex pulled me in to help brainstorm names. the beer was a german keller—”cellar”—pilsner. we came up with a few good options, but everyone really liked this one. alliteration is usually a solid bet, and we really liked that the name works on several levels. if you’re at all familiar with soccer nomenclature, you know that the only players using their hands are called the goalkeepers. on top of that, true north elite’s battlecry is “the keepers of the north.” lastly, i love to imagine some hermitic german dude toiling away in his alpine brewery, fancying himself the watchman over the country’s true pride and joy. the beer is only available at the taphouse, so there’s no actual packaging. i threw this together myself.
sparkloft media // spring 20 > winter 20
concepting and writing social, web, print, video for multiple clients
press release coffee + food // fall 18
the portland marriot needed a name for their new cafe/bistro situated across the lobby from the “proof reader” whiskey bar. i co-led a half-day discovery/brainstorm workshop with the client then presented a list of naming options. ultimately they selected press release, for its consistency with the proof reader naming convention and reference to coffee industry terms.
adidas // summer 18 > spring 20
creating messaging for seo, email, digital, and social
arx'teryx // summer 15
developing in-store experiential messaging for flagship location
umpqua bank // spring 17 > summer 18
concepting and writing brand and campaign messaging
eleusis wellness // spring 18
writing for brand voice and web copy
portland bureau of transportation // spring 18
storytelling for fixing our streets 2017 annual report
lo3 energy // summer 17 > fall 18
branding and advertising for energy tech firm
Bob's Red Mill // spring 16 > spring 17
concepting and writing for podcast series, preroll and midroll ads, campaign page, new product pitch kits, and more
grovemade // spring 14 // spring 16
campaign concepting, writing for rebrand and branded content
bare sports // winter 15 > summer 16
concepting and writing brand messaging, voice guidelines, and campaigns
columbia helicopters // winter 16
digital rebrand and ad campaign
sierra designs // summer 14
writing point of purchase messaging for spring 15 apparel
reef // winter 13 // winter 15
concepting and writing for digital and brand messaging
columbia sportswear/mountain hardwear/sorel // summer 15 > spring 17
writing for email, in-store, marketing materials and product copy
flir one // summer 14
writing for product launch campaign
intel // spring 14
concepting and writing head/subhead combos for b2b campaign
cdk global // summer > winter 14
concepting and writing for B2B, B2C, and internal brand launch
brand a baby // summer 14
writing for a design-director-friend's baby announcement
otto lee fashion line // summer 14
messaging and tone of voice for brand launch campaign