the north face // winter 2020
concepting and writing for product launch campaign
firsthand supply // spring 18
concepting and writing for brand line and brand messaging
oregon convention center // winter 15 > spring 16
concepting and writing for B2B engagement piece
duckworth boats // spring 17
i penned this line when duckworth needed a campaign line that embodied both socioeconomic inclusivity and the exclusivity of their boats as a status symbol.
bob's red mill // spring 16 > spring 17
concepting and writing for podcast series, preroll and midroll ads, campaign page, new product pitch kits, and more
peci leep // winter 17
leep— local energy exchange program—is a name i concepted for an energy-saving campaign from peci. it was to be deployed through schools, so it needed a name with a kid-friendly feel that was also inviting, positive, and aspirational, to get kids excited about telling their parents, and get parents excited about participating.
sparkloft media // spring 20 > winter 20
concepting and writing social, web, print, video for multiple clients
adidas // summer 18 > spring 20
writing for seo, email, onsite, and paid social
travel portland // summer 17
working with grady britton, we were tasked with creating a meeting planner-specific campaign to speak to the can-do attitude of that audience, and dovetail with the travel portland campaign created by wieden + kennedy: "you can, in portland."
lo3 energy // summer 17 > fall 18
branding and advertising for energy tech firm
columbia sportswear (columbia, mountain hardwear, sorel) // summer 15 > spring 17
writing campaign messaging and product copy
verizon wireless // spring 16
campaign concepting
columbia helicopters // winter 16
digital rebrand and ad campaign
salt & straw // summer 15 > spring 16
crafting flavor stories for print and digital
bare sports // winter 15 > summer 16
concepting and writing brand messaging, voice guidelines, and campaigns
oregon open enrollment // fall 15
writing for 2016 open enrollment campaign
sigma lenses // summer > fall 15
concepting and writing campaign headlines and subheads, and product messaging
flir one// summer 14
writing for product launch campaign
intel // spring 14
concepting writing for print and digital B2B campaign
cdk global // summer 14 > winter 14
concepting and writing B2B, B2C, and internal messaging for brand launch
otto lee fashion line // summer 14
messaging and tone of voice for brand launch campaign
fort george // winter 2013
spec project, concepting and writing engagement campaign